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When It Comes to Prom Hair, Be Fat-Tastic! April 1, 2009

Yes, you heard right: “fat-tastic” hair is what’s hot for prom this year! Of course, what we mean to say is bigger, thicker, voluminous hair, but at the event I went to last night for got2b’s new line of styling products, “fat-tastic” was the buzzword!

At Dylan’s Candy Bar, the New York City candy shop (started by Ralph Lauren’s daughter!), got2be launched their new fat-tastic thickening plumping mousee and hairspray in a room full of umm…fattening (but delicious!) treats: giant cupcakes, fudgy brownies, oozing cannolis, and loads of candy. The idea is that these new products are as indulgent as the desserts you love, except cheaper (they cost $5.99 each) and calorie-free.

What makes this mousse and spray different and “fattening” to your hair? The formula has a collagen-infused ingredient — collagen is the stuff used in some limp glosses and some mascaras for a “plumping” effect, because it makes hairs and body tissues stretch a little more.

For a fuller prom ‘do, flip your head upside down and rub the mousse in from the roots to the tips of your damp hair. Blowdry (with hair still flipped over) to keep the shape and fullness of your hair. For extra hold, flip your hair over and use hairspray at the roots too. For an updo that you want to stay in place all night long, spray light coats of the hairspray over spots where you need extra hold.

What’s your hair like — have you been struggling with limp locks lately?

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